Alameda Restaurant Week 2019

ALAMEDA RESTAURANT WEEK 2019

Alameda, are you ready for Restaurant Week 2019?

ALAMEDA RESTAURANT WEEK 2019

The city of Alameda is launching it’s very successful Restaurant Week Campaign again in January 2019. In order to help our local restaurants get the most out of this, we are offering 50% off your first month promotion on a 3-month campaign!

Campaigns start as low as $49 a month!

Just register and start your restaurant campaign before the end of the year to qualify! This offer expires at the stroke of midnight December 31st, 2018!

We can get you set up and running in less than 30 minutes! Just contact us today to get started.

One free hour of ad design for any 3-month or longer campaign of at least $99/month. Offer limited to new advertisers. Some restrictions apply. 

The City of Alameda: Alameda Resturant Week

Note: This offer only applies to locally owned independent businesses. Digifli does not allow advertising from national brands or corporate chains. 

 

 

Beer and Wine Advertising Laws and Guidelines

Cheers!

There are several regulations that control beer and wine advertising. I run into concerned independent business owners on a regular basis that aren’t sure what is allowed, so I decided to do some research.

In a nutshell, here is what I found:

  1. Advertising is protected under the first amendment and alcoholic beverage advertising  is regulated under the Federal Alcohol Administration Act (FAA) by the Tobacco Tax and Trade Bureau (TTB).
  2.  In general, advertisements of alcoholic products must be truthful and without deception. They must provide enough information about the identity of the product for the consumer’s benefit and for them to be able to make an educated decision about what the product is or what it contains.
  3. Alcoholic beverage advertisements differ based on type (beer and malt beverages, wine, and distilled spirits).
  4. All ads require the class the product belongs to ( beer (ale,stout,lager,etc.), wine (red,white,champagne,etc.) and spirits (whiskey, vodka, gin, etc.)
  5. All ads require the name, city and state of the advertiser.
  6. Spirits also require the alcohol content (proof), name of commodity and percentage of neutral spirits.

Things that are not allowed in ads

  1. Misleading or false statements, misrepresenting data or health benefits.
  2. Disparaging a competitor, indecent or obscene representations.
  3. Claiming that alcohol is made or sold under federal or state regulation.
  4. Claims that wine or beer contains spirits.
  5. Claiming a distilled spirit is “pure”
  6. Any statement that is not consistent with approved labeling.

From alcohol.org Marketing to the Public:

Promotions and discounts are often popular ways to encourage a person to buy a product, and alcoholic beverages are no exception. Drinking establishments, such as bars and restaurants, often host “happy hours,” daily drink specials, or “mug clubs,” or run other promotions to enhance sales. There are often state regulations about what establishments can and can’t do regarding these promotions. For instance, daily drink specials are generally limited to one type of alcoholic beverage per day; happy hour may not exceed a certain number of hours per day or week; all drink promotions must end by midnight; and no alcohol is to be discounted between 12 a.m. and 2 a.m.

Wine Advertising

The wine institute has a series of guidelines for advertising wine. These rules basically require advertising to be honest. No claiming your life will be great or you will be healthier because you drink wine. No marketing to kids and pregnant women.

Craft Brewery Advertising

Statements of alcoholic strength or original extract for beer are generally prohibited. Using descriptors such as strong, full strength, extra strength, high test, high proof, pre-war strength and full oldtime alcoholic strength are prohibited unless required by state law.

The TTB prohibits advertising statements inconsistent with labeling. A common advertising mistake is to show a bottle whose label is not a faithful reproduction of an approved label. This can include using a label of a different size than the approved label.

Read more in this great article: Advertising law crash course for craft breweries.

Window Signs including Digital Signage

Many states have specific rules and regulations regarding signs and advertisements in retail  locations. The Center on Alcohol Marketing and Youth (CAMY) published a 15 page report that reviews many of the regulations.

Retail windows are often coded and regulated since they are so visible to passersby. Some states regulate how much of the window is allowed to be used for alcohol product marketing. You can see the California sign ordinance here. The “Lee Law” is mostly is concerned with excessive window signage.

The new 2018 California regulations have hundreds of pages, here are a few highlights:

Gas Stations: No beer or wine advertising shall be located on motor fuel islands and no self–illuminated advertising for beer or wine shall be located on buildings or windows.

§ 25503. Prohibited sales, advertising, and promotional activities

No manufacturer, winegrower, manufacturer’s agent, California winegrower’s agent, rectifier, distiller, bottler, importer, or wholesaler, or any officer, director, or agent of any such person, shall do any of the following:

(f) Pay, credit, or compensate a retailer or retailers for advertising, display, or distribution service in connection with the advertising and sale of distilled spirits.

(g) Furnish, give, lend, or rent, directly or indirectly, to any person any decorations, paintings, or signs, other than signs advertising their own products as permitted by Section 25611.1.

(h) Pay money or give or furnish anything of value for the privilege of placing or painting a sign or advertisement, or window display, on or in any premises selling alcoholic beverages at retail.

Editors Note: This essentially means manufactures and distributors can’t pay for advertising at a retail establishment.

See the complete document here http://www.abc.ca.gov/CA_ABC_18E.pdf as provided by ABC

Hope this sheds some light on this complex topic.

 

Get a Free Digital Sign

Free Digifli Electronic Community Bulletin Board

  • Digifli works like your own digital sign but better!
  • Control the content instantly from your smartphone or PC.
  • Show up to 10 unique slides (Photos or JPG).
  • Support other independent local businesses.
  • Veto power to block any slides you don’t like!
  • Show local charity and cultural events.
  • Promote your business at other locations.

Digifli is a free digital bulletin board for bay area independent local businesses. Its the electronic version of a coffee shop bulletin board that you control with a simple app. You may have seen one in an east bay storefront window or tasting room.  We are in over 65 east bay locations.

Digifli is community focused, if it isn’t good for the neighborhood, it’s not on Digifli! No corporate chains or national brands, we are here to help local businesses succeed. We also support charities and local artists with free promotion.

If you are a local business with a public location, you most likely qualify for a free Digifli. Email us today (moc.i1547991502lfigi1547991502d@zzu1547991502b1547991502) and we will stop by and show you how it works. Even if you don’t want a Digifli, you can still advertise on the Digifli network if you are a locally owned independent business.

Qualified Businesses get:

  • Free installation and equipment.
  • Free maintenance and support.
  • Free Kiosk Manager cloud account.
  • Free 3 location ad campaign.
  • Free social media promotion.
  • Free website RSS integration.
  • No fees or bills ever.
  • *Optional paid upgrades are available.
  • Satisfaction Guaranteed

There is no charge to have a Digifli ever. We offer optional upgraded advertising plans  that promote your business in more locations for a small monthly fee. Have a Digifli installed with no obligation and no fees ever.

All you have to do is keep your Digifli turned on and you get all these great benefits.

Email us today (moc.i1547991502lfigi1547991502d@zzu1547991502b1547991502) and we will stop by and show you how it works. 

 

 

Special Offer for WABA Members

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Digifli has partnered with the West Alameda Business Association to bring a special offer to WABA members. Try advertising on Digifli with a free $100 advertising credit for a 30 day free trial .

Digifli promotes local businesses and events in Alameda with a network of digital bulletin boards. You may have seen them around town, there are Digifli screens in over 40 locations around Alameda.

 

Get your 30 day free trial:

Register for a free Digifli account , select your plan and get the first month free (a $99 – $199 value depending on the plan you choose). Then select the locations for your promotion and upload your campaign. Your ad will show up all around Alameda, instantly!

 

Have questions? Contact Wes and I will help you get started. Do you have a store front? You may be eligible for a FREE Digifli Kiosk!

 

30 Day Free Trial

 

“I ran a campaign on Digifli to promote our Second Friday Local Art Soirée at Feathered Outlaw. Three customers that attended told us they saw it on Digifli at Alameda Island Brewing Company. The sale from those customers covered the cost of the entire month.”

 

Marie Ortega
Owner at Feathered Outlaw
West Alameda Business Association: Director At Large.

 

To see how it works, check out the quick start digital advertising guide.

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