East Bay Shop Local

East Bay Shop Local

Digifli launches East Bay Shop Local our new campaign to encourage everyone to support local independent businesses. Look for the Shop Local window cling at your favorite bay area store.

If you have a local independent business you can get a free window cling for your location. Send us an email and we will drop one off. Free while supplies last!

East Bay Shop Local

Follow our East Bay Shop Local Facebook Page for specials, events and promotions from over 100 local businesses.

Alameda Restaurant Week 2019

ALAMEDA RESTAURANT WEEK 2019

Alameda, are you ready for Restaurant Week 2019?

ALAMEDA RESTAURANT WEEK 2019

The city of Alameda is launching it’s very successful Restaurant Week Campaign again in January 2019. In order to help our local restaurants get the most out of this, we are offering 50% off your first month promotion on a 3-month campaign!

Campaigns start as low as $49 a month!

Just register and start your restaurant campaign before the end of the year to qualify! This offer expires at the stroke of midnight December 31st, 2018!

We can get you set up and running in less than 30 minutes! Just contact us today to get started.

One free hour of ad design for any 3-month or longer campaign of at least $99/month. Offer limited to new advertisers. Some restrictions apply. 

The City of Alameda: Alameda Resturant Week

Note: This offer only applies to locally owned independent businesses. Digifli does not allow advertising from national brands or corporate chains. 

 

 

Beer and Wine Advertising Laws and Guidelines

Cheers!

There are several regulations that control beer and wine advertising. I run into concerned independent business owners on a regular basis that aren’t sure what is allowed, so I decided to do some research.

In a nutshell, here is what I found:

  1. Advertising is protected under the first amendment and alcoholic beverage advertising  is regulated under the Federal Alcohol Administration Act (FAA) by the Tobacco Tax and Trade Bureau (TTB).
  2.  In general, advertisements of alcoholic products must be truthful and without deception. They must provide enough information about the identity of the product for the consumer’s benefit and for them to be able to make an educated decision about what the product is or what it contains.
  3. Alcoholic beverage advertisements differ based on type (beer and malt beverages, wine, and distilled spirits).
  4. All ads require the class the product belongs to ( beer (ale,stout,lager,etc.), wine (red,white,champagne,etc.) and spirits (whiskey, vodka, gin, etc.)
  5. All ads require the name, city and state of the advertiser.
  6. Spirits also require the alcohol content (proof), name of commodity and percentage of neutral spirits.

Things that are not allowed in ads

  1. Misleading or false statements, misrepresenting data or health benefits.
  2. Disparaging a competitor, indecent or obscene representations.
  3. Claiming that alcohol is made or sold under federal or state regulation.
  4. Claims that wine or beer contains spirits.
  5. Claiming a distilled spirit is “pure”
  6. Any statement that is not consistent with approved labeling.

From alcohol.org Marketing to the Public:

Promotions and discounts are often popular ways to encourage a person to buy a product, and alcoholic beverages are no exception. Drinking establishments, such as bars and restaurants, often host “happy hours,” daily drink specials, or “mug clubs,” or run other promotions to enhance sales. There are often state regulations about what establishments can and can’t do regarding these promotions. For instance, daily drink specials are generally limited to one type of alcoholic beverage per day; happy hour may not exceed a certain number of hours per day or week; all drink promotions must end by midnight; and no alcohol is to be discounted between 12 a.m. and 2 a.m.

Wine Advertising

The wine institute has a series of guidelines for advertising wine. These rules basically require advertising to be honest. No claiming your life will be great or you will be healthier because you drink wine. No marketing to kids and pregnant women.

Craft Brewery Advertising

Statements of alcoholic strength or original extract for beer are generally prohibited. Using descriptors such as strong, full strength, extra strength, high test, high proof, pre-war strength and full oldtime alcoholic strength are prohibited unless required by state law.

The TTB prohibits advertising statements inconsistent with labeling. A common advertising mistake is to show a bottle whose label is not a faithful reproduction of an approved label. This can include using a label of a different size than the approved label.

Read more in this great article: Advertising law crash course for craft breweries.

Window Signs including Digital Signage

Many states have specific rules and regulations regarding signs and advertisements in retail  locations. The Center on Alcohol Marketing and Youth (CAMY) published a 15 page report that reviews many of the regulations.

Retail windows are often coded and regulated since they are so visible to passersby. Some states regulate how much of the window is allowed to be used for alcohol product marketing. You can see the California sign ordinance here. The “Lee Law” is mostly is concerned with excessive window signage.

The new 2018 California regulations have hundreds of pages, here are a few highlights:

Gas Stations: No beer or wine advertising shall be located on motor fuel islands and no self–illuminated advertising for beer or wine shall be located on buildings or windows.

§ 25503. Prohibited sales, advertising, and promotional activities

No manufacturer, winegrower, manufacturer’s agent, California winegrower’s agent, rectifier, distiller, bottler, importer, or wholesaler, or any officer, director, or agent of any such person, shall do any of the following:

(f) Pay, credit, or compensate a retailer or retailers for advertising, display, or distribution service in connection with the advertising and sale of distilled spirits.

(g) Furnish, give, lend, or rent, directly or indirectly, to any person any decorations, paintings, or signs, other than signs advertising their own products as permitted by Section 25611.1.

(h) Pay money or give or furnish anything of value for the privilege of placing or painting a sign or advertisement, or window display, on or in any premises selling alcoholic beverages at retail.

Editors Note: This essentially means manufactures and distributors can’t pay for advertising at a retail establishment.

See the complete document here http://www.abc.ca.gov/CA_ABC_18E.pdf as provided by ABC

Hope this sheds some light on this complex topic.

 

Small Business Saturday Special

shop local

Small Business Saturday is fast approaching. In order to continue our mission to support locally owned independent business owners, we are extending a super special offer to Oakland and Alameda businesses.*

We just rolled out our new discounts and we are going to make them even better for Small Business Saturday! We now offer bonus locations for 3  month campaigns. Sign up for a 3 month campaign before Small Business Saturday, you will get the first month for 50% off! Up to a $150 savings.

Plans start as low as $49 per month!

small business saturday

Digifli is the perfect way to promote your holiday sales! Just register for your account and send us an email mentioning the Small Business Saturday promotion and we will take 50% off your first months bill!

Hurry, this offer expires on Small Business Saturday (11/24/2018).

Check out our advertising plans and discounts. You don’t need a Digifli installed to advertise, but if you have a local business you probably qualify for a free kiosk.

*One free hour of ad design for any 3-month or longer campaign of at least $99/month. Offer limited to new advertisers. Some restrictions apply. 

Get a Free Digital Sign

Free Digifli Electronic Community Bulletin Board

  • Digifli works like your own digital sign but better!
  • Control the content instantly from your smartphone or PC.
  • Show up to 10 unique slides (Photos or JPG).
  • Support other independent local businesses.
  • Veto power to block any slides you don’t like!
  • Show local charity and cultural events.
  • Promote your business at other locations.

Digifli is a free digital bulletin board for bay area independent local businesses. Its the electronic version of a coffee shop bulletin board that you control with a simple app. You may have seen one in an east bay storefront window or tasting room.  We are in over 65 east bay locations.

Digifli is community focused, if it isn’t good for the neighborhood, it’s not on Digifli! No corporate chains or national brands, we are here to help local businesses succeed. We also support charities and local artists with free promotion.

If you are a local business with a public location, you most likely qualify for a free Digifli. Email us today (moc.i1566201230lfigi1566201230d@zzu1566201230b1566201230) and we will stop by and show you how it works. Even if you don’t want a Digifli, you can still advertise on the Digifli network if you are a locally owned independent business.

Qualified Businesses get:

  • Free installation and equipment.
  • Free maintenance and support.
  • Free Kiosk Manager cloud account.
  • Free 3 location ad campaign.
  • Free social media promotion.
  • Free website RSS integration.
  • No fees or bills ever.
  • *Optional paid upgrades are available.
  • Satisfaction Guaranteed

There is no charge to have a Digifli ever. We offer optional upgraded advertising plans  that promote your business in more locations for a small monthly fee. Have a Digifli installed with no obligation and no fees ever.

All you have to do is keep your Digifli turned on and you get all these great benefits.

Email us today (moc.i1566201230lfigi1566201230d@zzu1566201230b1566201230) and we will stop by and show you how it works. 

 

 

Digifli Reaches Out To The Community

Letter from Jess…

Digiflis are popping up all over Alameda and even some in Oakland.

Digifli [Di-jeh-fly] is my husband’s invention. He programmed it, built it and now we work together on getting it out into the community. Basically Digifli is a digital kiosk to support community events, fundraisers, local businesses and local artists.

We were going door to door with fliers to promote our events at our art gallery Studio 23 when the idea started to formulate for my husband. Now we have over 50 digital kiosks in the east bay area.

Digifli gives free advertising to select non-profits putting on fundraisers in the bay area.  It is really easy to be a part of it, just send us the information to your latest fundraiser (or flier) and will have your flier live in over 50 locations in the bay area within 30 minutes.

Here are a few campaign’s running for non-profits right now to give you an idea of what they look like.

  

Also, take a look at Digifli kiosks around town! https://www.youtube.com/watch?v=Pnj-QyT0Yd0&feature=youtu.be

– – – – – – –
Why it’s good for us (aka Digifli)
We give free advertising to artists and nonprofits to support the community. We are artists ourselves and have been very active in the community for the last 5 years, as well as have put on several fundraisers. Digifli puts community first. This is why you won’t ever see corporate and/or chain advertising on Digifli. The kind of advertisers we have are local, like The US Hornet, Rhythmix Cultural Works and things like the city’s Restaurant Week.

Why it’s good for you
Digifli is 100% free.
Digifli will help spread awareness about your nonprofit and/or fundraising events.
Digifli will help your nonprofit raise funds.

Ways to use Digifli
1. Campaign advertisement.
2. Be a kiosk owner.

Campaign Advertisement: You do not have to have a physical kiosk at your location to use Digifli to promote your campaign. You just need to create a free Digifli account. If you are a non-profit or a business that shows local art you may be selected to run a free campaign. If you run a lot of fundraisers and non-profit events, we may set you up with your own free account where you can manage multiple fundraising campaigns.

Kiosk Owners:
1. Having a Digifli kiosk in your own location is like having your own digital sign. Post class schedules, introduce new programs, feature volunteers and staff, highlight events and fundraisers.
2. If you choose to have a kiosk installed you will be automatically allotted a free campaign with up to 3 locations. (non-profits may be given unlimited free locations.)
3. Having a kiosk installed is totally free!

This is a grassroots company from two people that love the bay area. If you can set aside 20 minutes we would love the opportunity to come by and show you how it works in person.

Thanks for taking the time to read this, for supporting local business and your community! https://digifli.com/web/contact/

Sincerely
– Jess