Digifil has officially launched EBXDF.com in a new partnership with East Bay Express. Digifli has created new digifli East Bay Express racks that display local events and promote local independent businesses.
Select locations in the east bay will receive an upgraded digital East Bay Express rack.
The EBX Digital rack combines all the great features of Digifli with the distribution power of the East Bay Express..
Digifli screens were created to support small independent businesses and to strengthen the bond between neighboring businesses. Every kiosk comes with a free Digifli account where businesses can upload up to 10 of their own messages. Most businesses post their specials, class schedules as well as new products they want to feature. Businesses are also given a campaign totally free. They can choose to upgrade and add more locations if they like.
Digifli also supports the community by providing discounted and often free advertising to select fundraisers and local artists.
Keep an eye out for the new East Bay Express Digifli Racks coming to a location near you!
Multi-channel marketing is the key to an effective advertising campaign.
The key to an effective campaign is getting your message in front of your customers. Ask any marketing professional: The way to do this is by showing your message on multiple channels. This article will give you some insight on how to get the most of your advertising dollars. You will also learn how Digifli delivers the power and convenience of digital with real-world distribution.
Most local small business owners use a handful of popular advertising and marketing channels, the most successful ones use a combination of several in tandem.
Traditional Advertising Channels:
Local newspaper and magazine ads.
Printing and distributing posters, flyers, and postcards.
Sponsorship of local events.
Billboards and banners.
Radio or local Television spots.
Digital Advertising Channels:
Social media advertising. (Facebook, Instagram)
Search engine Pay-Per-Click ads. (Google)
Websites and blog posts.
Event listings. (Eventbrite)
Lead acquisition and review sites. (Yelp, Yahoo! Local)
One of the most popular traditional methods for small business is print. Print media like flyers, posters, and advertising in local publications lets you target a specific demographic in a specific area. Ask any publisher or ad agency and they will tell you the key to a successful ad is to run it over and over again.
People need to see the same brand (or offer) multiple times before it makes a lasting impression. Traditionally they say seven views are required for someone to actually take action.
With print, you get thousands of copies printed and distributed in the real world. Print media is still a valuable channel and is rated as the most trusted source of information by consumers. It is an essential part of a complete strategy. In the East Bay, local papers like The East Bay Express and Alameda Sun are great ways to target local residents with print.
Outdoor is still rated on the higher end of consumer trust. Outdoor advertising (billboards/transit ads/posters) can be effective, although for many businesses it is cost-prohibitive. A billboard can easily run $5000 a month in a busy city like Oakland. Posters are slightly less expensive but printing costs and distribution can be a challenge.
Print Media Strengths and Weaknesses
As mentioned above, some of the strengths of print media are distribution, targeting, trust, and having a presence in the real world. However, limiting your advertising to this one channel would cause you to miss out on a huge segment of the market.
Only readers of these local publications, (or drivers who pass your billboard) will see your ad. Many readers are casual and might only pick up a weekly paper once a month. Postcards and flyers can sit in a shop and overlooked by the majority of the patrons. By relying on a single channel, it could easily take someone a year before they saw your offer seven times.
To be truly effective you need to get your brand in front of people in multiple ways, commonly referred to as multichannel marketing.
Digital advertising provides a very cost-effective way to reach specific demographics. You can target specific geographic areas (aka geo-targeting) and user interest with social media advertising. Google allows you to run pay-per-click ads that appear when people search for a specific term in a specific city. Digital provides great ways to reach people via their screens in the virtual world.
Digital saves money on producing physical material and simplifying distribution. It is a critical component of a successful marketing strategy. To be effective, you must present the same message, branding, and artwork across all channels. If your customers see your add in the East Bay Express, then see the same ad on Facebook – that greatly enhances the impact of your brand. This is far more effective than just seeing the same ad twice in a single channel.
Digital advertising alone is less effective than cross-channel marketing.
For many business owners, the alure and ease of accessibility to digital advertising makes it their primary channel. But just boosting ads periodically is not an effective use of marketing dollars. It can be beneficial in the short term, but this is the most expensive form of digital marketing.
Digital advertising has the lowest trust score among consumers. Traditional forms of advertising like outdoor, radio, and newspapers rank much higher. There is so much advertising saturation online, your message needs to be seen much more often to actually get noticed.
All this being said, digital advertising is a critical component of a complete marketing strategy. It can greatly reinforce your brand awareness and give customers a way to directly interact with your offer. Users seeing the same message in the real world and on their phones and tablets will familiarize themselves with your brand more quickly than either channel alone.
Digifli bridges the gap between digital and traditional.
Digifli electronic community bulletin boards deliver the best of both worlds. Local digital billboards reach your audience like never before. Digifli has over 100 electronic bulletin boards installed in the East Bay. They show vibrant colorful digital posters in high traffic shopping districts like Temescal, Jack London, Downtown Oakland, Downtown Alameda, Piedmont Avenue, and Laurel District just to name a few. Kiosks are located in local independent businesses like taprooms, restaurants, boutiques, and art galleries.
2019 was an exciting year for Digifli. We have grown to well over 100 locations in Oakland and Alameda, and we are quickly expanding into Berkeley and beyond.
We partnered with the East Bay Express to create digital racks and expand our footprint in the bay area. We also announced our new business association partnership program that helps promote independent local businesses in places like the Laurel District.
Digifli is committed to serving and supporting our local community. To that end, we are happy to announce that we are offering 50% off standard rates for any local non-profit that wants to advertise on Digifli.
Make Digifli part of your 2020 marketing strategy!
Do you like talking to local independent business owners? Want to help local your community promote events and fundraisers? Are you a digital media marketer in the East Bay? Want to provide clients with a great new way to reach the local market?
There is a huge opportunity to help promote local businesses on the growing Digifli network. We offer a killer commission rate with an ongoing residual income for every account you sign. We also offer placement bonuses for putting Digifli kiosks in new locations.
Digifli is currently primarily in Alameda and Oakland. We want to increase our presence in Oakland, Berkeley, and beyond!
Set your own hours (be your own boss).
Work as much or as little as you want: (nice side hustle).
Work remote (from home or on-site at local businesses).
One sale can keep paying commission for a year or more.
Placement bonuses keep cash flowing between commission payments.
The ideal candidate for this position is someone with a strong affinity for the local community. You enjoy meeting with local indy business people and helping them grow. You should have a general understanding of different forms of advertising and be able to come up with creative promotion ideas.
Ability to canvas shopping districts like Rockridge, Piedmont Ave, Temescal, Berkeley, Solana Ave, Jack London, etc
Ability to attend area business association mixers and meetings.
Excellent written and verbal communication skills.
Good computer skills.
A background in marketing and promotion.
Ad Sales Experience (Traditional or Digital)
Established contacts with local businesses and/or organizations.
The ability to set up a computer, connect wifi.
Ability to assist clients with learning how to use the digifli dashboard.
Experience with social media and online marketing.
Digiflis are popping up all over Alameda and even some in Oakland.
Digifli [Di-jeh-fly] is my husband’s invention. He programmed it, built it and now we work together on getting it out into the community. Basically Digifli is a digital kiosk to support community events, fundraisers, local businesses and local artists.
We were going door to door with fliers to promote our events at our art gallery Studio 23 when the idea started to formulate for my husband. Now we have over 50 digital kiosks in the east bay area.
Digifli gives free advertising to select non-profits putting on fundraisers in the bay area. It is really easy to be a part of it, just send us the information to your latest fundraiser (or flier) and will have your flier live in over 50 locations in the bay area within 30 minutes.
Here are a few campaign’s running for non-profits right now to give you an idea of what they look like.
– – – – – – – Why it’s good for us (aka Digifli)
We give free advertising to artists and nonprofits to support the community. We are artists ourselves and have been very active in the community for the last 5 years, as well as have put on several fundraisers. Digifli puts community first. This is why you won’t ever see corporate and/or chain advertising on Digifli. The kind of advertisers we have are local, like The US Hornet, Rhythmix Cultural Works and things like the city’s Restaurant Week.
Why it’s good for you
Digifli is 100% free.
Digifli will help spread awareness about your nonprofit and/or fundraising events.
Digifli will help your nonprofit raise funds.
Ways to use Digifli
1. Campaign advertisement.
2. Be a kiosk owner.
Campaign Advertisement: You do not have to have a physical kiosk at your location to use Digifli to promote your campaign. You just need to create a free Digifli account. If you are a non-profit or a business that shows local art you may be selected to run a free campaign. If you run a lot of fundraisers and non-profit events, we may set you up with your own free account where you can manage multiple fundraising campaigns.
1. Having a Digifli kiosk in your own location is like having your own digital sign. Post class schedules, introduce new programs, feature volunteers and staff, highlight events and fundraisers.
2. If you choose to have a kiosk installed you will be automatically allotted a free campaign with up to 3 locations. (non-profits may be given unlimited free locations.)
3. Having a kiosk installed is totally free!
This is a grassroots company from two people that love the bay area. If you can set aside 20 minutes we would love the opportunity to come by and show you how it works in person.
Digifli is all about the community. We love to help the great organizations that reach out and help our fellow humans (and four legged friends)!
We have supported many local events and will continue to do so. If you have a charity event, just create an account and register for the free 30 day trial. Then you can post your event flier on the Digifli network. We currently have 36 kiosks around Alameda that are seen by thousands of people each day!
For qualified accounts we will renew your free trial automatically at no charge. Just send us an email of your account expires and we will get you back up and running.
Provide and install all or part of the equipment for the Kiosk free of charge.
Provide the partner with an app to control the kiosk.
Remove the equipment at the request of the Partner.
Partner agrees to:
Keep the Digifli plugged in, turned on, and in clear view of the public.
Work with Digifli for troubleshooting and support.
Surrender any Digifli equipment upon request.
Make the best effort to keep the equipment clean and safe.
Advertiser: Anyone who creates a campaign on Digifli.
Partner: (aka Kiosk Location): A business with a kiosk.
Kiosk: A unit that shows digital slides. A kiosk consists of a screen and Digifli box.
Slide: (aka a “digital flier”) A single JPG image uploaded to a Digifli kiosk.
Campaign: A slide appearing on multiple kiosks, created by an advertiser.
All equipment remains the property of Digifli. It may be removed at any time. The partner is not liable for any damage or loss of equipment, and the partner agrees to not hold Digifli liable for any damages related to the service.
Digifli supplies the kiosk free by allowing local businesses to advertise. When an advertiser runs a campaign, they select the locations from a list. If your location has been selected, the campaign will appear on your Digifli. A partner may also be an advertiser, but an advertiser does not necessarily have a kiosk. Anyone can submit a campaign, they do not have to have a kiosk.
We manually review and approve every campaign before it appears on the Digifli network. All campaigns must meet our community standards. Note: We do not review the slides you upload to your own kiosk.
You have the ability to block a campaign if it is not suitable for your location. The app allows you to see all the campaigns running on your kiosk. If you block a campaign, you must provide a reason, which we may share with the advertiser.
If too many campaigns are blocked we may have to remove the kiosk from your location. Each case is dealt with individually, there is no specific limit. There should be very few occasions where campaigns need to be blocked.
Terms of Service
The terms and definitions and the bounds of this agreement may change in the future. Please see the website for the current terms of service.
Digifli is happy to announce we our giving our Kiosk partners a special bonus.
If you have a free Digifli kiosk, you now automatically get an additional 3 free locations added to any plan you order. And an additional 200 impressions per day, (that’s 6000 free impressions every month) !
Even if you do not have a paid plan, you can use your free kiosk plan to run a campaign in any three locations! A way to say thanks to our partners.
Just login to your dashboard to start using your free campaign. For more information, check the quick start guide.