Digifil has officially launched EBXDF.com in a new partnership with East Bay Express. Digifli has created new digifli East Bay Express racks that display local events and promote local independent businesses.
Select locations in the east bay will receive an upgraded digital East Bay Express rack.
The EBX Digital rack combines all the great features of Digifli with the distribution power of the East Bay Express..
Digifli screens were created to support small independent businesses and to strengthen the bond between neighboring businesses. Every kiosk comes with a free Digifli account where businesses can upload up to 10 of their own messages. Most businesses post their specials, class schedules as well as new products they want to feature. Businesses are also given a campaign totally free. They can choose to upgrade and add more locations if they like.
Digifli also supports the community by providing discounted and often free advertising to select fundraisers and local artists.
Keep an eye out for the new East Bay Express Digifli Racks coming to a location near you!
Multi-channel marketing is the key to an effective advertising campaign.
The key to an effective campaign is getting your message in front of your customers. Ask any marketing professional: The way to do this is by showing your message on multiple channels. This article will give you some insight on how to get the most of your advertising dollars. You will also learn how Digifli delivers the power and convenience of digital with real-world distribution.
Most local small business owners use a handful of popular advertising and marketing channels, the most successful ones use a combination of several in tandem.
Traditional Advertising Channels:
Local newspaper and magazine ads.
Printing and distributing posters, flyers, and postcards.
Sponsorship of local events.
Billboards and banners.
Radio or local Television spots.
Digital Advertising Channels:
Social media advertising. (Facebook, Instagram)
Search engine Pay-Per-Click ads. (Google)
Websites and blog posts.
Event listings. (Eventbrite)
Lead acquisition and review sites. (Yelp, Yahoo! Local)
One of the most popular traditional methods for small business is print. Print media like flyers, posters, and advertising in local publications lets you target a specific demographic in a specific area. Ask any publisher or ad agency and they will tell you the key to a successful ad is to run it over and over again.
People need to see the same brand (or offer) multiple times before it makes a lasting impression. Traditionally they say seven views are required for someone to actually take action.
With print, you get thousands of copies printed and distributed in the real world. Print media is still a valuable channel and is rated as the most trusted source of information by consumers. It is an essential part of a complete strategy. In the East Bay, local papers like The East Bay Express and Alameda Sun are great ways to target local residents with print.
Outdoor is still rated on the higher end of consumer trust. Outdoor advertising (billboards/transit ads/posters) can be effective, although for many businesses it is cost-prohibitive. A billboard can easily run $5000 a month in a busy city like Oakland. Posters are slightly less expensive but printing costs and distribution can be a challenge.
Print Media Strengths and Weaknesses
As mentioned above, some of the strengths of print media are distribution, targeting, trust, and having a presence in the real world. However, limiting your advertising to this one channel would cause you to miss out on a huge segment of the market.
Only readers of these local publications, (or drivers who pass your billboard) will see your ad. Many readers are casual and might only pick up a weekly paper once a month. Postcards and flyers can sit in a shop and overlooked by the majority of the patrons. By relying on a single channel, it could easily take someone a year before they saw your offer seven times.
To be truly effective you need to get your brand in front of people in multiple ways, commonly referred to as multichannel marketing.
Digital advertising provides a very cost-effective way to reach specific demographics. You can target specific geographic areas (aka geo-targeting) and user interest with social media advertising. Google allows you to run pay-per-click ads that appear when people search for a specific term in a specific city. Digital provides great ways to reach people via their screens in the virtual world.
Digital saves money on producing physical material and simplifying distribution. It is a critical component of a successful marketing strategy. To be effective, you must present the same message, branding, and artwork across all channels. If your customers see your add in the East Bay Express, then see the same ad on Facebook – that greatly enhances the impact of your brand. This is far more effective than just seeing the same ad twice in a single channel.
Digital advertising alone is less effective than cross-channel marketing.
For many business owners, the alure and ease of accessibility to digital advertising makes it their primary channel. But just boosting ads periodically is not an effective use of marketing dollars. It can be beneficial in the short term, but this is the most expensive form of digital marketing.
Digital advertising has the lowest trust score among consumers. Traditional forms of advertising like outdoor, radio, and newspapers rank much higher. There is so much advertising saturation online, your message needs to be seen much more often to actually get noticed.
All this being said, digital advertising is a critical component of a complete marketing strategy. It can greatly reinforce your brand awareness and give customers a way to directly interact with your offer. Users seeing the same message in the real world and on their phones and tablets will familiarize themselves with your brand more quickly than either channel alone.
Digifli bridges the gap between digital and traditional.
Digifli electronic community bulletin boards deliver the best of both worlds. Local digital billboards reach your audience like never before. Digifli has over 100 electronic bulletin boards installed in the East Bay. They show vibrant colorful digital posters in high traffic shopping districts like Temescal, Jack London, Downtown Oakland, Downtown Alameda, Piedmont Avenue, and Laurel District just to name a few. Kiosks are located in local independent businesses like taprooms, restaurants, boutiques, and art galleries.
Digiflis are popping up all over Alameda and even some in Oakland.
Digifli [Di-jeh-fly] is my husband’s invention. He programmed it, built it and now we work together on getting it out into the community. Basically Digifli is a digital kiosk to support community events, fundraisers, local businesses and local artists.
We were going door to door with fliers to promote our events at our art gallery Studio 23 when the idea started to formulate for my husband. Now we have over 50 digital kiosks in the east bay area.
Digifli gives free advertising to select non-profits putting on fundraisers in the bay area. It is really easy to be a part of it, just send us the information to your latest fundraiser (or flier) and will have your flier live in over 50 locations in the bay area within 30 minutes.
Here are a few campaign’s running for non-profits right now to give you an idea of what they look like.
– – – – – – – Why it’s good for us (aka Digifli)
We give free advertising to artists and nonprofits to support the community. We are artists ourselves and have been very active in the community for the last 5 years, as well as have put on several fundraisers. Digifli puts community first. This is why you won’t ever see corporate and/or chain advertising on Digifli. The kind of advertisers we have are local, like The US Hornet, Rhythmix Cultural Works and things like the city’s Restaurant Week.
Why it’s good for you
Digifli is 100% free.
Digifli will help spread awareness about your nonprofit and/or fundraising events.
Digifli will help your nonprofit raise funds.
Ways to use Digifli
1. Campaign advertisement.
2. Be a kiosk owner.
Campaign Advertisement: You do not have to have a physical kiosk at your location to use Digifli to promote your campaign. You just need to create a free Digifli account. If you are a non-profit or a business that shows local art you may be selected to run a free campaign. If you run a lot of fundraisers and non-profit events, we may set you up with your own free account where you can manage multiple fundraising campaigns.
1. Having a Digifli kiosk in your own location is like having your own digital sign. Post class schedules, introduce new programs, feature volunteers and staff, highlight events and fundraisers.
2. If you choose to have a kiosk installed you will be automatically allotted a free campaign with up to 3 locations. (non-profits may be given unlimited free locations.)
3. Having a kiosk installed is totally free!
This is a grassroots company from two people that love the bay area. If you can set aside 20 minutes we would love the opportunity to come by and show you how it works in person.
Live Music! Art Cars! Free! Gourmet Snacks! Open Studios! Kids Art Projects! All Ages Coloring Contest! Awesome Prizes from Flax! Our little fair focuses on real bay area artists creating art live at the fair. Over 65 bay area artists come together to make this neighborhood fair so awesome. Skip the overwhelming crowds and browse around with real artists making real art right at the fair with you! . http://www.alamedaartfair.com