Digital Signage Price Comparison and Cost Analysis

Digifli now offers Digital Signage

In order to come up with a competitive pricing model, we researched some popular digital signage companies and did some analysis. We decided to base our analysis on the first month (startup cost) and the first year accumulated cost.

We looked at several digital signage companies and used the pricing listed on their website. This is not a feature comparison but we tried to use products with similar feature sets.

Since none of the services provide the HDTVs required, and most did not provide installation service, we left those out of the numbers.

You will need to add the cost of purchasing and  installing HDTV screens, and installing the digital signage hardware into the equation if you are creating a budget.

Digital Signage Cost Analysis


1. Mvix  – Sterling, VA
Xhibit Plus hardware. website
Onsite Support: Not Available

Pros: The cloud software is free, so there is only upfront cost.

Cons: No onsite support, one year warranty, you have to set it up yourself, setting up three screens has the highest upfront cost ($2,385) of any vendor.

One Screen

  • First Month Cost:  $795
  • First Year Total Cost: $795

Three Screens

  • First  Month Cost:  $2,385
  • First Year Total Cost: $2,385

2. Mira – Vancouver, BC and San Francisco

Digital Signage Software website
Onsite Support: Not Available

Pros: Hardware included in monthly price.

Cons: You have to set up your own hardware. No onsite support. No price break for multiple units.

One Screen

  • First Month Cost:  $50
  • First Year Total Cost: $600

Three Screens

  • First Month Cost:  $150
  • First Year Total Cost: $1800

3. DoPublicity  – North Bend, WA

Model D8216 (Multiple Slide Player) website
Onsite Support: Not Available

Pros: You can pay $20/month or buy a lifetime license for $250.

Cons: You have to set up your own hardware. No onsite support. No price break for multiple units.

One Screen

  • First Month Cost:  $370
  • First Year Total Cost: $490

Three Screens

  • First Month Cost:  $1110
  • First Year Total Cost: $1470

4. UCView  – Northridge, CA

Professional Digital Signage Software website
Onsite Support: Not Available

Pros: You can use your own hardware. Only $20/month per screen.

Cons: You have to set up your own hardware and software. No onsite support. No price break for multiple units. You will probably need to hire an IT person to configure your system.

One Screen

  • First Month Cost:  $140
  • First Year Total Cost: $440

Three Screens

  • First Month Cost:  $420
  • First Year Total Cost: $1320

5. Novisign – Tel Aviv, Israel
Digital Signage Player using ChromeStick hardware device. website
Onsite Support: Not Available

Pros: You can use your own hardware. Only $20/month per screen.

Cons: You have to set up your own hardware and software. No onsite support. No price break for multiple units. You will probably need to hire an IT person to configure your system.

One Screen

  • First Month Cost:  $105
  • First Year Total Cost: $325

Three Screens

  • First Month Cost:  $315
  • First Year Total Cost: $972

6. Digifli (Pro) – Alameda – San Francisco Bay Area

Digital Signage private kiosk with equipment lease.
Onsite Support: Included with lease.

Pros: Lowest startup fees, included on-site support in the local bay area. Hardware included in fee.

Cons: Onsite service currently only available in bay area.

One Screen

  • First Month Cost:  $50
  • First Year Total Cost: $325 + TV or Monitor cost.

Three Screens

  • First 6 Month Cost:  $150
  • First Year Total Cost: $975 + TV or Monitor cost.

digifli digital signage at modern mouse

7. Digifli Community Kiosk – (Alameda/Berkeley/Oakland)

Digital Public Kiosk with community events and information.
Onsite Support: Free.

Pros:  Completely Free! All equipment, screens and hardware are provided and installed free. You also get free advertising in 3 additional locations.

Cons: Limited to 10 slides and the kiosk also shows community information for local events and small businesses. You can block any ads you don’t want showing.

One Screen

  • First Month Cost:  $0.
  • First Year Total Cost: $0

Three Screens

  • Not Available with free plan.

Conclusion

If you don’t mind having other community events appearing on your screen, you can get a free digital sign installed in your qualifying business. There are over 35 of these digital kiosks installed in the East Bay.

If you are into DIY and have technical knowledge, there are some inexpensive alternatives with NoviSign and UCView. Both offer low cost monthly subscriptions of $20/month per screen. You will need some technical know how and some time to get all set up.

Mvix has no ongoing monthly subscription fee, but has a very high upfront cost of over $2300 for 3 digital signs. You also have to install and maintain the hardware yourself.

Digifli pro has the lowest start-up fees when you lease the equipment. It also provides the most comprehensive service if you are located in the bay area.