An effective ad campaign needs to get your message out across multiple channels. This means that you should allocate enough time for your message to reach your customers organically.
Follow the Rule Of Seven
The “Rule of 7” is a time-proven marketing principle that a potential customer needs to be exposed to your message at least seven times before they take action. Consumers are often bombarded with numerous advertisements on a daily basis, it takes multiple interactions for your brand and message to stick.
Implementing the Rule of 7 is crucial for a successful advertising campaign. It creates a consistent and ongoing presence across various marketing channels. Rather than relying on a single ad or campaign, the Rule of 7 encourages diversifying your marketing efforts to include a mix of platforms such as social media, email marketing, print ads, and out-of-home media like Digifli.
Examples of great ads
7 Tips for making great ads
- Keep your message simple, stick to one idea.
- Make sure your brand is well defined and consistent.
- Grab people’s attention, be concise, be bold.
- Encourage them to take action.
- Use a single photo and large easy to read text.
- Communicate the benefit of your offer.
- Provide complete contact info
Allow time for your message to get out.
Allow potential customers sufficient time to become acquainted with your brand. Seeing seven ads in one place in a single day will not satisfy the Rule Of 7. To be effective, spread your promotional messages across various platforms for several weeks. Give your campaign ample time to better gauge its effectiveness. This allows for better brand recognition and customer engagement.
Creating a consistent and recognizable brand image across multiple channels is key. Utilizing the same or similar artwork and color schemes helps establish a strong and cohesive visual identity. Incorporating your logo as a prominent image in your ads can prove to be an effective strategy.
