Digital Signage Price Comparison and Cost Analysis

digifli digital signage at modern mouse

Digifli now offers Digital Signage

In order to come up with a competitive pricing model, we researched some popular digital signage companies and did some analysis. We decided to base our analysis on the first month (startup cost) and the first year accumulated cost.

We looked at several digital signage companies and used the pricing listed on their website. This is not a feature comparison but we tried to use products with similar feature sets.

Since none of the services provide the HDTVs required, and most did not provide installation service, we left those out of the numbers.

You will need to add the cost of purchasing and  installing HDTV screens, and installing the digital signage hardware into the equation if you are creating a budget.

Digital Signage Cost Analysis


1. Mvix  – Sterling, VA
Xhibit Plus hardware. website
Onsite Support: Not Available

Pros: The cloud software is free, so there is only upfront cost.

Cons: No onsite support, one year warranty, you have to set it up yourself, setting up three screens has the highest upfront cost ($2,385) of any vendor.

One Screen

  • First Month Cost:  $795
  • First Year Total Cost: $795

Three Screens

  • First  Month Cost:  $2,385
  • First Year Total Cost: $2,385

2. Mira – Vancouver, BC and San Francisco

Digital Signage Software website
Onsite Support: Not Available

Pros: Hardware included in monthly price.

Cons: You have to set up your own hardware. No onsite support. No price break for multiple units.

One Screen

  • First Month Cost:  $50
  • First Year Total Cost: $600

Three Screens

  • First Month Cost:  $150
  • First Year Total Cost: $1800

3. DoPublicity  – North Bend, WA

Model D8216 (Multiple Slide Player) website
Onsite Support: Not Available

Pros: You can pay $20/month or buy a lifetime license for $250.

Cons: You have to set up your own hardware. No onsite support. No price break for multiple units.

One Screen

  • First Month Cost:  $370
  • First Year Total Cost: $490

Three Screens

  • First Month Cost:  $1110
  • First Year Total Cost: $1470

4. UCView  – Northridge, CA

Professional Digital Signage Software website
Onsite Support: Not Available

Pros: You can use your own hardware. Only $20/month per screen.

Cons: You have to set up your own hardware and software. No onsite support. No price break for multiple units. You will probably need to hire an IT person to configure your system.

One Screen

  • First Month Cost:  $140
  • First Year Total Cost: $440

Three Screens

  • First Month Cost:  $420
  • First Year Total Cost: $1320

5. Novisign – Tel Aviv, Israel
Digital Signage Player using ChromeStick hardware device. website
Onsite Support: Not Available

Pros: You can use your own hardware. Only $20/month per screen.

Cons: You have to set up your own hardware and software. No onsite support. No price break for multiple units. You will probably need to hire an IT person to configure your system.

One Screen

  • First Month Cost:  $105
  • First Year Total Cost: $325

Three Screens

  • First Month Cost:  $315
  • First Year Total Cost: $972

6. Digifli (Pro) – Alameda – San Francisco Bay Area

Digital Signage private kiosk with equipment lease.
Onsite Support: Included with lease.

Pros: Lowest startup fees, included on-site support in the local bay area. Hardware included in fee.

Cons: Onsite service currently only available in bay area.

One Screen

  • First Month Cost:  $49
  • First Year Total Cost: $588

Three Screens

  • First 6 Month Cost:  $107
  • First Year Total Cost: $1284

digifli digital signage at modern mouse

7. Digifli Community Kiosk – (Alameda/Berkeley/Oakland)

Digital Public Kiosk with community events and information.
Onsite Support: Free.

Pros:  Completely Free! All equipment, screens and hardware are provided and installed free. You also get free advertising in 3 additional locations.

Cons: Limited to 10 slides and the kiosk also shows community information for local events and small businesses. You can block any ads you don’t want showing.

One Screen

  • First Month Cost:  $0.
  • First Year Total Cost: $0

Three Screens

  • Not Available with free plan.

Conclusion

If you don’t mind having other community events appearing on your screen, you can get a free digital sign installed in your qualifying business. There are over 35 of these digital kiosks installed in the East Bay.

If you are into DIY and have technical knowledge, there are some inexpensive alternatives with NoviSign and UCView. Both offer low cost monthly subscriptions of $20/month per screen. You will need some technical know how and some time to get all set up.

Mvix has no ongoing monthly subscription fee, but has a very high upfront cost of over $2300 for 3 digital signs. You also have to install and maintain the hardware yourself.

Digifli pro has the lowest start-up fees when you lease the equipment. It also provides the most comprehensive service if you are located in the bay area.

Digifli supports local charity events

faas after the ball

Digifli is all about the community. We love to help the great organizations that reach out and help our fellow humans (and four legged friends)!

We have supported many local events and will continue to do so. If you have a charity event, just create an account and register for the free 30 day trial. Then you can post your event flier on the Digifli network.  We currently have 36 kiosks around Alameda that are seen by thousands of people each day!

For qualified accounts we will renew your free trial automatically at no charge.  Just send us an email of your account expires and we will get you back up and running.

Here are a few of the events we have supported:

faas after the ball

crawfish boil promo

 

Digifli Kiosk Partner Agreement 2018

Kiosk Location Terms of Service

Digifli will:

  • Provide and install all or part of the equipment for the Kiosk free of charge.
  • Provide the partner with an app to control the kiosk.
  • Remove the equipment at the request of the Partner.

Partner agrees to:

  • Keep the Digifli plugged in, turned on, and in clear view of the public.
  • Work with Digifli for troubleshooting and support.
  • Surrender any Digifli equipment upon request.
  • Make the best effort to keep the equipment clean and safe.

 

Advertiser: Anyone who creates a campaign on Digifli.

Partner: (aka Kiosk Location): A business with a kiosk.

Kiosk: A unit that shows digital slides. A kiosk consists of a screen and Digifli box.

Slide:   (aka a “digital flier”) A single JPG image uploaded to a Digifli kiosk.

Campaign: A slide appearing on multiple kiosks, created by an advertiser.

 

Equipment

All equipment remains the property of Digifli. It may be removed at any time. The partner is not liable for any damage or loss of equipment, and the partner agrees to not hold Digifli liable for any damages related to the service.

Campaigns

Digifli supplies the kiosk free by allowing local businesses to advertise. When an advertiser runs a campaign, they select the locations from a list. If your location has been selected, the campaign will appear on your Digifli. A partner may also be an advertiser, but an advertiser does not necessarily have a kiosk. Anyone can submit a campaign, they do not have to have a kiosk.

Quality Standards

We manually review and approve every campaign before it appears on the Digifli network. All campaigns must meet our community standards. Note: We do not review the slides you upload to your own kiosk.

Blocking Campaigns

You have the ability to block a campaign if it is not suitable for your location. The app allows you to see all the campaigns running on your kiosk. If you block a campaign, you must provide a reason, which we may share with the advertiser.

If too many campaigns are blocked we may have to remove the kiosk from your location. Each case is dealt with individually, there is no specific limit. There should be very few occasions where campaigns need to be blocked.

Terms of Service

The terms and definitions and the bounds of this agreement may change in the future. Please see the website for the current terms of service. 

 

Kiosk Bonus Impressions and Locations

Digital Signage Control App

Digifli is happy to announce we our giving our Kiosk partners a special bonus.

If you have a free Digifli kiosk, you now automatically get an additional 3 free locations added to any plan you order. And an additional 200 impressions per day, (that’s 6000 free impressions every month) !

Even if you do not have a paid plan, you can use your free kiosk plan to run a campaign in any three locations! A way to say thanks to our partners.

Just login to your dashboard to start using your free campaign. For more information, check the quick start guide.

RSS Feeds for kiosks

insert rss in post with button

Now you can automatically show the content of any Digifli kiosk on your WordPress website with RSS feeds.

Browse Digifli Kiosk RSS Feeds

To get the feed for any kiosk, just visit the kiosk page and look for the RSS icon.  (Circled in red below). Each location has it’s own unique RSS feed. You can browse each location from the digifli network status page.

 

https://digifli.com/feed.php?name=Alameda-Art-Lab

Here is an example feed:

Add an RSS feed to WordPress

If you would like to add a feed to WordPress, you can use a simple free plugin like Feedzy.  Just install the new plugin and it will add an RSS feed widget to your post page.

feedzy

This will add the little red RSS button to your WordPress editor toolbar. (See pic below) Click the red icon and paste in the feed url. You can then choose a few other options to customize it to your liking.

insert rss in post with button

 

Simplified Campaign Management and Monthly Plans

Digifli has released a new version of the campaign dashboard. It makes it easy to manage your campaigns. Just sign up for a monthly plan and your campaign will always be running. You can swap out different promotions, run multiple campaigns, and change locations in real time 24/7 from anywhere.

Got a new promotion? It can be on every Digifli in less than 5 minutes from now! Digifli provides an instant distribution channel from where you are right now.

Check out the quick-start guide to see how easy it is to manage your campaigns.

Have questions? Send us an email, or sign up now for a free trial.